Digital Marketing is also Known as online marketing where you can promote your brands , business and services by online platforms. Throughout the world at the time to connect with the people . Earlier people used newspapers, advertisements, television and radios to promote their services .
But now days as the time changed people spend more time on social media. So its best way to connect worldwide . Content marketing, SEO, SMM, PPC etc are different pillars of digital marketing.
Importance of Digital Marketing
One of the most importance of digital marketing is increased engagement. Digital marketing is designed to be highly engaging by default. You can share a blog post, like a photo, save a video, or engage with your website via a paid ad click. The best part is that all of these actions can be measured.
In terms of your business, digital marketing allows you to connect with prospective and existing customers. It is vital for business and brand awareness. Digital marketing is important because it allows you to get creative. And stand out from your competitors in congested markets.
Main Pillars of Digital Marketing
SEO(Search Engine Optimization)
SEO stands for “search engine optimization.” In simple terms, SEO means the process of improving your website to increase visibility in Google and other search engines whenever people search for
There are three types of SEO that an SEO strategist can focus on:
- On-page SEO: This SEO focuses on the content that’s actually on site pages, and how to optimize it to boost the website’s ranking for specific keywords.
- Off-page SEO: This SEO focuses on links directed to the website from elsewhere on the internet. The number of backlinks a site has from reputable sources helps you build trust with search algorithms.
- Technical SEO: This SEO focuses on a website’s backend architecture, like site code. Google cares just as much about technical set-up as it does content, so this position is important for rankings.
Social Media Marketing (SMM)
Social Media Marketing (SMM) is the process of using social media platforms to connect with customers to build brands, increase sales and drive website traffic.
Networks—like Facebook, X platform (formerly Twitter), and Instagram—to market products and services, engage with existing customers, and reach new ones.
The power of social media marketing comes from the unparalleled capacity of social media in three core marketing areas: connection, interaction, and customer data.
Content Marketing is the Pillars of Digital Marketing
Main Pillars of Digital Marketing
While SEO measures will help, it’s your content marketing strategy that will get you noticed, increase brand awareness, and lead to an escalation in conversion rates.
Content marketing is the way in which you create, distribute, and manage your online content. Its purpose is to reach your target audiences where they are and with what they need.
Because of these lofty goals, your content needs to be the best it can be, and your strategy needs to be well-defined to be successful.
Whether you’re new to content marketing or already a pro. Consider the following content marketing tips to help you meet those goals and improve your results.
Pay Per Click (PPC)
PPC is a digital marketing model where advertisers pay a fee each time their ads are clicked. It’s a way of buying traffic to a website and is commonly used in search engine advertising to target specific keywords and phrases.
Top PPC Platforms
1. Google Ads
Google Ads, formerly known as Google AdWords, is the most widely used platform, offering a range of advertising formats such as search ads, display ads, shopping ads, video ads, and app ads. It allows advertisers to create and run ads across Google’s vast network, including Google Search, YouTube, and the Google Display Network.
2. Microsoft Advertising
Microsoft Advertising, formerly known as Bing Ads, is the second-largest search advertising platform that enables advertisers to run ads on the Bing search engine, Microsoft-owned properties like LinkedIn, and partner sites. It offers a range of ad formats like search ads, shopping ads, and native ads.
3. Amazon Advertising
Amazon Advertising is a fast-growing platform enabling advertisers to promote their products on Amazon.com and its affiliate sites. It offers a range of ad formats like Sponsored Products, Sponsored Brands, and Sponsored Display Ads that can help advertisers reach Amazon customers at various stages of the buying process.